Again with costumes, we felt that both Charlotte and I have a similar sense of style which represents the look we're going for in our music video.
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Now having filmed, I feel that my Camden outfit fit the artist style mood board that we created earlier on.
It features the use of a denim jacket and noticeable sports wear brands such as Nike, which help make the outfit anonymous. The colour scheme is mainly soft pastels which fits well with the colour palette of Camber Sands and matches with the sea.
Adding touches of base metals such as rose gold jewellery helped these items sound out against the soft muted colours in the music video.
When we filmed in Camden Lock the second time, I went for a casual urban style which fit the location.
Wearing a large, bright green Nike branded hoodie would allow myself as an artist to be noticed and help make our music video stand out. It also fit in well with the bright colours of our location and the bright themes we aimed to include throughout.
Wearing an Adidas beanie did conflict as I was wearing two well known, popular and hugely successful sporting brands. However, this would only draw more attention to our artist and their choice in style.
This chosen outfit was worn during our Margate filming shoot. Adding a touch of femininity to all the previous looks we has decided upon, this stood out and soon became one of my favourite looks.
Still keeping with the brands theme, I wore a vintage Nike cap and an Adidas top. We felt that it could become a running joke for our artist, a way for her fanbase to identify her, by consistently mixing popular brands. Wearing an oversized jean jacket added masculinity back into the outfit, along with the black lace up boots which helped us stick to the anonymous style we wanted to achieve.
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