Artist Inspiration: Syd tha Kid/ The Internet

When creating our artist we used the front woman of The Internet, Syd tha Kid, as inspiration for costume decisions and overall look.

Syd dresses in an quite an androgynous way and so we similarly wanted to style our artist like this so that our artist would be accessible to the majority of our audience. We didn't want to exclude certain demographics of our target audience by projecting a hyper feminine or hyper masculine look. Detailed further in this blog post, I talk about specific outfit choices and explain the reasoning behind them.

The Internet have quite a distinct sense of style and something we tried to replicate. As a group, they give off a chilled, relaxed atmosphere which is reflected in the music they produce and so we tried to recreate this by combining all the members' individual styles into our solo artist.

Often in their music videos, they feature shots of the group playing music instruments and despite the fact that our artist is solo, we consciously decided to stray away from this convention as we wanted there to be distinct parallels between our final media product and several of The Internet's music videos.






Sticking to basic colours and branded logos helps our artist establish themselves and their individual style, which would resonate with our target audience. It also would allow for possible marketing opportunities which would further help us market and promote our artist to a larger demographic of audience.