Our Chosen Record Labels

We decided to chose two record labels to sign our artist with.

Young Turks 

We chose Young Turks for various reasons, mentioned in the previous blog post.

Working with an Independent British record label will mean that they know how to introduce the British public to a new artist, they know how to best promote them and market them. A lot of their artist, whilst slightly older than ours, promote to a similar target audience as we intend to and so in the future their support can help us.



When creating our digipak, we plan to include a song where we have worked with FKA Twigs as often in the music industry when trying to promote a new artist, record labels will have them perform collaborations with well known, previously established artists; so they they can use their fanbase to promote us.




This is what we intend to do as this is a well known music marketing strategy, which could create synergy - something Iggy Azealia and Rita Ora did with their song Black Widow. Their song reached the top 10 music charts in various countries around the world, was featured on popular video game, Just Dance 2015 and was certified platinum in five different countries.

Odd Internet

Odd Internet is an independent record label we created in order to help us gain exclusive promotion and marketing for our artist.

Gaining this idea from Odd Future Records, we released a good idea it would be for us to create. Dedicated to initially solely promoting Lia Tamera, we could grow this record label and eventually sign other artists. It's also a good way for our artist to work with other artists, make collaborations and gain connections throughout the music industry; which is crucial especially being a new artist and furthering her career.

This record label would be a subsidiary of Beggars Group, the company that founds Young Turks. They own and distribute a variety of record labels in the UK such as Rough Trade Records and XL Recordings; which means that through cross media convergence, our artist could possibly work with artists and groups such as The Libertines, M.I.A, and Peaches.

XL Recordings sign artists that link back to Young Turks such as The xx and FKA Twigs, but not only that but they also sign Tyler the Creator; who was our inspiration for creating our own dependent record label.