Institutional Research

When creating an artist or band, it's important to think about who can promote them, manage them and produce their music the best. With so many record labels across the own, some major, some independent it's important to consider who our artist would be signed to and why.

The Internet, the group we took inspiration from, are signed to two record labels:

• Columbia Records
• Odd Future Records

Columbia Records:

Columbia Records is an American record label which is owned by Sony Music Entertainment, one of the 'Big Three' music labels across the world. Founded in 1887, it's headquarters are in New York City and they sign artists of many different genres. Some of their well known artists include:

• Adele (Soul/Pop)
• Beyoncé (R&B/Pop)
• Calvin Harris (EDM)
• Daft Punk (Electronic/House)
• Earl Sweatshirt (Hip Hop)
• J Cole (Hip Hop)
• One Direction (Pop/Rock)
• The Script (Pop Rock/Soft Rock)

The majority of their artists focus on pop music which strays away from the kind of music The Internet and our artist wishes to make; however they do manage artists and bands who wish to create an alternative sound.

Having plenty of funding means that being signed to this record label allows Lia Tamera to get promoted very well and gives her plenty of opportunity; however being signed to a record label so big means that she might often get overlooked and her personal wishes on her music, concept and overall sound won't be taken into account.

Odd Future Records:

Odd Future Records is an independent recording company founded by Tyler the Creator, a member of the Hip Hop collective Odd Future, in 2011. With it's parent company being Sony Music Entertainment, it is a subsidiary record label company. Created as a means to solely release music from Odd Future, which at the time include the members from The Internet, it focuses on a niche market of music genres:

• Hip Hop
• Alternative Hip Hop
• R&B
• Neo Soul
• Hardcore Punk

This record label better suits the musical tastes of The Internet and therefore our artist too. With only a handful of artists and groups signed to this label, it means that our artist, Lia Tamera, would be able to produce music that fits to her style.

However, being an independent label means that they wouldn't get the funding to promote and market Lia Tamera as an artist as well as a major music label company could. She would, on the positive side, have her opinions heard and valued as often independent music companies care more about the music they produce rather than how much sales they make.