Choosing A Record Label

When creating an artist, it's important that you study a range of record labels and weigh out the pros and cons of each before choosing which one suits your artist best.

1. Universal Music Group (UMG)
2. Sony Music Entertainment (Sony)
3. Warner Music Group (WMG)

These are the 'Big Three' major music record labels which dominate the music industry as they have signed the majority of artists and groups that are in the current music charts. Whilst they would be best for promoting our artist, we think that they might overlook her, especially being a new artist.

We decided to focus our attention on UK record labels/companies. According to Guardian, these were the top ten biggest British record labels in 2014:

1. Hyperdub (Dubstep) - Burial
2. Marshall Teller Records (Various) - The Vaccines
3. PMR Records (Indie) - Disclosure
4. Death Waltz Recording Company (Various Metal, film soundtrack based) - John Carpenter
5. National Anthem (Various) - HAIM
6. Soundway (Global, African, Asian, Caribbean and Latin) - Ibibio Sound Machine
7. Lucky Me (New Electronic Hip Hop, Pop, Rock, Underground Dance) - Cashmere Cat
8. Pink Mist (Varies from Pop Rock to Math-Rock to Sludge Metal) - Pulled Apart By Horses
9. Young Turks (Indietronica, Indie Pop) - The xx, FKA Twigs, SBTRKT
10. Type Records (Techno, Experimental) - Yellow Swans

After studying these different record labels, we felt that Young Turks would be the best for our artist to sign to. Managing only a handful of artists means that they'll be able to give Lia Tamera equal attention and support when she releases her debut album and digipak.

Their artists have gained international fame, such as FKA Twigs, whose EP's gained critical acclaim this year. Collaborating with an artist such as herself would help our artist in terms of marketing and promotion. 

Young Turks we feel will be able to promote Lia Tamera well, alongside BBC Introducing as they've proven this with their artist's music being seen, used and heard in various places. The xx's music has been used in many episodes of E4's Misfits, a British TV show, which won a BAFTA. Having the opportunity to do this would allow our artist to been seen on a larger scale and promote cross media convergence and hopefully synergy.