This is our final third finished ancillary text - our newspaper advert.
Thursday, 17 December 2015
Final Digipak
This is our first and final finished ancillary text - our digipak.
Lia Tamera - The Kids Aren't Alright
Front Cover
First Inner Cover
Second Inner Cover
Back Cover
Spine
Tuesday, 8 December 2015
Editing Inspiration: Anderson .Paak
When editing the beginning of our music video, we decided to play with and make use of the music in order to fit it in with the jump cuts; this way our audience would be more likely to relate the beginning of 'Under Control' with the music video, helping to create synergy.
The idea for having the opening second shot in black and white as well as the placement of the font was from singer/producer Anderson .Paak and his 2014 song 'Luh You'. We felt that this would make our music video stand out and become very distinctive.
The quick cuts show different symbolic moments of the music video so that audience members can catch a glimpse of the different elements of our music video. We chose to use shots that featured our artist near nature as this would contrast greatly with the array of colours we later show in the music video.
The idea of the font also came from this music video as it distinctly informs the audience of the song title, artist and director in an artistic style.
The idea for having the opening second shot in black and white as well as the placement of the font was from singer/producer Anderson .Paak and his 2014 song 'Luh You'. We felt that this would make our music video stand out and become very distinctive.
The quick cuts show different symbolic moments of the music video so that audience members can catch a glimpse of the different elements of our music video. We chose to use shots that featured our artist near nature as this would contrast greatly with the array of colours we later show in the music video.
The idea of the font also came from this music video as it distinctly informs the audience of the song title, artist and director in an artistic style.
Friday, 4 December 2015
Editing Inspiration: Beyoncé
When editing our match cuts, we gained inspiration from other artists. Beyoncé's 2006 song, 'Freakum Dress' features several of these shots in which she changes outfit. We were influenced by this and tried to recreate it in our own way.
In this shot, you can see our artist changing her clothes in a photo booth. After being influenced by Beyoncé, an artist who fits into the musical genre we're basing our artist on, we decided to similarly change her outfit in a quick match cut. Looking at this shot, I realise that the lighting seems quite warm and therefore heavy on the yellow tones, especially due to the harsh light on the left hand side of the artist's face due to the photo booth we shot in and so this is something I'd like to change if we had the technology to effectively alter it, without the shot looking too distorted.
In Beyoncé's Freakum Dress, you can see a similar match cuts where she changes her outfit mid shot, which allows the audience's attention to focus to that aspect which relates back to the lyrics of her song. We chose to highlight the clothing in our music video, in particular in this shot, because we wanted to reference back to our target audience and the fashion style that they are used to; which would therefore allow them to relate to our artist, which makes our music video accessible to a larger audience.
In this shot, you can see our artist changing her clothes in a photo booth. After being influenced by Beyoncé, an artist who fits into the musical genre we're basing our artist on, we decided to similarly change her outfit in a quick match cut. Looking at this shot, I realise that the lighting seems quite warm and therefore heavy on the yellow tones, especially due to the harsh light on the left hand side of the artist's face due to the photo booth we shot in and so this is something I'd like to change if we had the technology to effectively alter it, without the shot looking too distorted.
In Beyoncé's Freakum Dress, you can see a similar match cuts where she changes her outfit mid shot, which allows the audience's attention to focus to that aspect which relates back to the lyrics of her song. We chose to highlight the clothing in our music video, in particular in this shot, because we wanted to reference back to our target audience and the fashion style that they are used to; which would therefore allow them to relate to our artist, which makes our music video accessible to a larger audience.
Thursday, 3 December 2015
Editing Margate Footage and Feedback
When editing the footage from Margate we came across one problem which we worked hard to correct. During the arcade shots, there were people in the background and so we tried to edit around them when editing our music video. In order to do this, we inserted other clips and used jump cuts to flick between the two. I think in the end this looked effective.
When we received feedback from Mr Higgins, he said there was one shot he liked by far. This shot taken in Margate on the beach features, me as the artist, walking along a sand dune. Mr Higgins said he liked the equality of the shot, how it was mirrored nicely, the artist was in the centre of the frame and the colours of the shot contrasted nicely.
When we received feedback from Mr Higgins, he said there was one shot he liked by far. This shot taken in Margate on the beach features, me as the artist, walking along a sand dune. Mr Higgins said he liked the equality of the shot, how it was mirrored nicely, the artist was in the centre of the frame and the colours of the shot contrasted nicely.
Monday, 30 November 2015
Refilming in Margate
Wanting to have a change of scenery, we decided to film in Margate. This was because we had filmed in various London locations which meant that we had a lot of vibrant, industrial shots and we also had completely contrasting shots that we filmed in Camber Sands, along the beach. We wanted to find somewhere in the middle of those two places and after research and discussions we felt Margate was the best place to film.
Initially, we felt this because we planned to film in Dreamland and we felt with the bright lights and colours, it would fit with the aesthetic feel of the music video. After later research we realised there was an art gallery, Turner Contemporary, which we found out had a exhibition based on the idea of Risk and we liked the visual look of some of the artwork.
When arriving in Margate initially the weather was bareable, slightly cold, but it didn't deter us; however as we filmed later on, the wind picked up especially as we were by the coast and it began to get colder.
Once arriving at Dreamland, we were disappointed with the amount of displays and lights as we thought there would be more; we also hoped to film on the roller rink but realised there were too many people that would end up in the background and so we decided not to.
Heading inside we found a glass light display which was perfect and so we filmed a few lip syncing shots near that area. We also found a photo booth and we decided to film a match cuts of myself changing my outfit; as we found out from our previous feedback that many people liked this and found it effective.
Filming in the art gallery was successful as we managed to get a variety of shots that matched the bright colours from earlier.
However, we also managed to film some soft pastel scenes which balance out the gaudy lights that reoccur throughout our music video.
We also filmed in and around the art gallery and managed to get a variety of shots.
My favourite shots were the ones we filmed in the arcade as the bright colours and vivid background made the shot eye catching and interesting.
Initially, we felt this because we planned to film in Dreamland and we felt with the bright lights and colours, it would fit with the aesthetic feel of the music video. After later research we realised there was an art gallery, Turner Contemporary, which we found out had a exhibition based on the idea of Risk and we liked the visual look of some of the artwork.
When arriving in Margate initially the weather was bareable, slightly cold, but it didn't deter us; however as we filmed later on, the wind picked up especially as we were by the coast and it began to get colder.
Once arriving at Dreamland, we were disappointed with the amount of displays and lights as we thought there would be more; we also hoped to film on the roller rink but realised there were too many people that would end up in the background and so we decided not to.
Heading inside we found a glass light display which was perfect and so we filmed a few lip syncing shots near that area. We also found a photo booth and we decided to film a match cuts of myself changing my outfit; as we found out from our previous feedback that many people liked this and found it effective.
Filming in the art gallery was successful as we managed to get a variety of shots that matched the bright colours from earlier.
However, we also managed to film some soft pastel scenes which balance out the gaudy lights that reoccur throughout our music video.
Unable to film any lip-syncing videos, we instead focused on filler shots, my favourite shot being the one when I walk into the projection as it mirrors the previous intertextual shots.
We also filmed in and around the art gallery and managed to get a variety of shots.
My favourite shots were the ones we filmed in the arcade as the bright colours and vivid background made the shot eye catching and interesting.
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