Friday 26 June 2015

Initial Mood Board


We created a mood board to show the overall artist concept that we want to show in our music video, it includes possible filming locations and fashion styles we hope to emulate.

We included the location of places where we hope to film our music video in; Camber Sands, Clapham Common and Brick Lane. We wanted to show the contrast in locations, the difference between a beach, a park and a populated area in a city.

Sad, love songs often feature a beach in the music video as the main singer often strolls dramatically across the shore. Our song, Under Control, fits this convention well, but we're keen not to show the lead singer as a stereotypical heartbroken girl.

We also plan to film in a busy city to contrast against the soft setting of the beach. In Brick Lane, there's a lot of street art which we plan to film in front of and possibly use a wall to film close ups of the lead singer.

As we'll be filming in the autumn, an idea we'd like to pursue is filming in a park as the colours would also contrast with our other previous filming locations. These three filming locations are all different and so will contrast nicely against each other, allowing us to show different sides of our filming ability and concept.

We included pictures of women whose fashion style we want to show in our music video; some of these people include Zendaya, Kendall Jenner, Willow Smith and Gigi Hadid. We wanted the style of the music video to show both casual clothing, but also with a level of fashion. A lot of these women are fashion icons and their style will fit the concept of our music video well. Zendaya's makeup in the middle photo is something we hope to emulate, a natural and simple look, with elaborate headwear.

We also included pictures of men wearing androgynous clothing as this simple yet effective style is an idea we'd like to replicate.

1 comment:

  1. Some good ideas here which bring together a broad range of influences, though it may have been better to break this down into different posts for location, costume etc.

    Make sure you do produce more specific posts on location, costume and prop research. Don't leave it at this.

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